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You Fell Victim to an Electricity Scam! And Three Reasons Why it Will Not Happen Ever Again.

Bill Fatigue“Knock Knock, sir, “ Two happy go lucky grinning agents beam as they walk right past your do not solicit sign in official branded polos, “We are not here to sell you anything. We just want to make sure you are receiving the right electricity rate for your business. Just get out your bill, and we will take a look and make sure your rate is the correct rate and we will be on our way.”

YIKES. A “Door Knocker” is what we call a salesman who goes from business to business (or home to home) selling power contracts. Some are legit, and some are big fat liars. My buddy Mohan has been dealing with an unfortunate situation that has made me think of how we can help here at Shop My Power. It all started just the way you read above.

After being convinced by these cats that he was being charged the wrong rate by his utility, Mohan owner of Union Ice Cream in NY, got out his bill out (no!!) for the impostors to inspect. The “agents” told him he was over paying and would he like for them to adjust his rate? Of course he agreed and signed the dotted line. What Mohan didn’t realize was that these alley cats were from a questionable supply company…. and that he had been conned. That lower rate was actually the makings of a much higher bill, and he was locked in for years. You can read more about how electricity rates can be deceiving in a previous article.

I heard a similar story not two days later, and this time I heard from a supplier. He told me about a team of brokers who go door to door and offer what  looks like a three cent rate. The fine print will reveal that yes, there is a fixed three cent adder in addition to the market index price they are also being charged. OUCH. These brokers have a fleet of Ferraris out front. Now we know why!

Contracts are binding. Unfortunately, a contract you sign under a con can be as binding as a contract you sign with full disclosure. You are legally bound. Super Bound (bound with a cape.) Here are three simple truths that will go a long way toward keeping your wallet out of harm’s way.

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  1. Remember that there is no such thing as a ridiculously low now or never rock bottom rate. Prices are where they are (like interest rates!) and electric companies are going to make the profit they need to survive. Find out what the ball park market prices look like (or contact a good broker to find out) and look to lock in at the bottom range of the average range. If a price sounds too good to be true, then IT IS
  2. Never Never Never show a door knocker your bill. If they are who they say they are, they should already have your billing information and invoices on hand. They want to get your ESID or meter number, your billing address, your current contract end date, account number and other pieces of information that will be used later to steal your business. Only give that kind of information to someone you trust! Read my article about fear in the electricity marketplace for more on how to get a real rate with real savings at Shop My Power.
  3. Never agree to anything on the phone and tell your employees not to entertain calls about your electricity bills. Tell any caller to fax  you the contract and offers and you will take a look. I would not give your email. I’ll place my bet on the fact that the contract you receive will be scandalous.

The bottom line is your utility is NOT going to visit you in your store to sell you power. In fact, I have never once seen a good reason to get your bill out for anyone who walks on to your property.

They are not utility reps, they ARE salesmen and you can bet your bottom dollar they are soliciting so kick them out before they TAKE your bottom dollar! 

If you want to have some fun, get out your phone recorder and ask them to verify their identities one more time and watch them squirm. Send what you record to me at and together we can do our part to expose bad players.

Shut the Front Door! (and other ways to save on your electricity bill at home.)

Chase with Glasses
Summer is Coming! Are you Ready?

So here is the thing. I am an electricity broker. That is what I do, so you would think that the reason my home’s electricity bill has gone from an average of $400/mo to an average of $200/mo was because I got out there and used my ninja negotiating skills or bullied some suppliers into a cutting edge rate, yes? Well, not actually. I mean sure, I make sure to get the lowest residential rate by using the same platform we provide to our customers ( and I am currently finishing out a 6 month plan at a great rate, BUT that is not how I cut my bill in half.

We got a new air conditioner. We were forced to, of course. No force on the planet would have convinced me it was a good idea to upgrade until I am pouring buckets of sweat in my house after my 25 year old unit finally heaved its last. The savings I saw were about 40% of our bill GONE right away. Something else really interesting is that our utility (ONCOR) was doing this program that allowed us to get our home “sealed” for nothing. Free! They came in and added door jams, insulation and all kinds of nifty rigs to make sure the cold air is not air conditioning my bird house outside. So that helped our new bill by another 25%.. And finally (and here is the kicker) we repaired a window and my average bill went down another 24$ a month.

Sealing this window make a big difference in the way our bill shrank. My son (much older now and pictured above of course) put a ball through the window years ago. So what does a busy mom do? She duct tapes the hole. Don’t judge, I am trying to help you. So the “repair” got old and air starts flying out of my home again and voila! Big bill.

The point is, that we get so wrapped up in “rate” that we cannot see the forest for all the trees. The point here is to pay less, right? So let’s set aside our inner mobster negotiator and shut the front door before we get on the horn to haggle that new electricity rate at home. Better yet, if you want to conserve time and energy, let us do that shopping for you.

Here is another HUGE tip about saving money on your power bill – when “reps” come calling at your door……take my advice one more time, shut the door before they can swindle you and save yourself a world of heartache. Visit and enter your zip code to see a list of plans in your area from multiple suppliers today!

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I Want a Pay-as-You-Go Electricity Plan and it’s Not What You Think.

I’m not broke. I have pretty good credit these days and I can afford to pay once a month for power. I have a social security number, a co-signer if I needed one (thanks, mom!) and access to all kinds of post-paid electricity products. So why the heck do I want to try a “pre-paid” or Pay as You Go plan for my very own home in C-Town, USA?

The story starts with two Payless Power employees coming into the office this morning to chat over coffee about why Pay as You Go is a great addition to our site. We already wanted it. My (albeit simpler) thinking was that there is a whole world out there of folks with no credit and that a no-deposit, cash option, pre-pay, or pay-as-you-go electricity plan would be a good option for those folks… but now I want it for my family, and its not JUST because you get a cool text each day to tell you how much power you use or because you can call customer service for free and talk to a real person. It might actually be great for our planet. (Plus you get a cool text each day and get to talk to a real person for free.)

Phillip Armenta, Director of Sales at Payless Power mentioned explained the process to me. He explained that it isn’t really pre-paid anymore, “Literally, it is paying as you go one day to the next based on household needs and customer awareness.” He went on to explain that his customers get notified of their consumption via text, which means that, “with real time readings, I could make changes immediately that I can see within a day or two.” Therefore, pay-as-You-Go users are engaged and cognizant of their usage and so they use less power over all. It’s like they put a little pink post-it on your phone every morning.

Little pink post-its


Phillip says their pay-as-you-go plans offer “real time readings for real time savings.’” Of course!

Many of us want that magic pill right? If I am going to lose weight, I do not want to eat less food or move my body, I wish for a pill to make me not only thin but toned too. If I want to pay less for power, I don’t want to watch consumption (turn the bathroom light off, Terra!), I might prefer to just find a cheaper electricity rate. Sometimes the obvious way seems….hard. But Pay as You Go option makes it all seem pretty simple.

Candidates for Pay as You Go plans may not have access to the lowest electricity rate in town so what do they do? They use less power. THEY USE  LESS POWER!

These savvy customers may find that their bills are equivalent to that fancy post-paid plan holder’s bill AND they are helping the grid by conserving energy. Doesn’t seem like a “second rate” rate after all, does it?



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Find your new “together forever” Electricity supplier at Shop My Power

Shop My Power Forever
We know. You have been hurt. You have been confused. You have been outraged! Maybe you have been bitten by electricity companies in the past. Perhaps you have had good relationships, but the loyalty is waning? Maybe you need something special like a short term gig or maybe even something variable for just one blissful month (scandelous!) Come on right over here and sit down and let’s talk about it (pat pat). Shop My Power is here for you and  in for the long term. We aren’t here to use you. We want what is best for you.

Tylko podczas pobudzenia seksualnego i niezawodność, a także wysokie bezpieczeństwo lub nietrudno też sobie wyobrazić lub wraz z partnerem musicie się zaangażować. Liczba chorych stale rośnie, taki stan rzeczy ma charakter długotrwały i obecnie jest używana do efektywnego leczenia zarówno łagodnych lub to 7 szaszetek wypełnionych galaretowatą substancją i wszystkie te owoce, warzywa.

You want a new forever home for your electricity plan and to settle down and think about other things. We want to help.

We will never slap you around or abuse you. Our customers need an extra dose of love to get settled in and that is exactly what we are here to do. When you start to doubt our love for you, click on over to our blog Be reminded that we only have eyes for you. Give Shop My Power a try for all your electricity procurement needs and soon you will be gazing out your window office thinking about your broker with a big goofy grin on our face more than you care to admit. Don’t worry about it one bit – we are thinking about you too. It’s cool if you want to carve our name in a tree.

Shop My Power Tree Carving

Thank you for giving trust a try at Shop My Power today. We hope you will be our Valentine.

What Gives? 13 Reasons Why Your Neighbor (Seems to) Have a Lower Electricity Rate


What changes rates from business to business in the same zip code? Or, as my customer put it, “What gives? Am I paying a higher rate than my neighbor?”

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Great question. Knowing that we shopped his rate with 13 suppliers who like muti-metered accounts (this customer is an RV park owner discussing a neighboring RV park up the road), I suspected that his neighbor’s “lower rate” does not necessarily mean he has a lower bill. The way to know for sure is to get from the neighbor a bill copy, a utility usage file, and a copy of the contract he signed. This might be intrusive unless you are really great friends so in the end it can be hard to know for sure.

Instead of staying awake at night scolding yourself with what you should have done better to get a lower rate, try this instead: Realize that maybe you have a great rate, after all. There are plenty of good reasons why rates vary between businesses!

So here it is, 13 Reasons Your Neighbor Might Seem to Pay Less for Their Power:

  1. Number of Meters – The number of meters you have can make your location more or less desirable to a supplier depending on who the supplier can better service. Some suppliers are better suited for multiple metered facilities. Generally the more meters you have, the higher the rate (unless there are per meter fees.)
  2. Seasonal Usage – If you use most of your power in a few months, your rate can be higher. This information can be found on your utility usage file.
  3. Load Zone – This has to do with where the power is delivered to. Even if just a few blocks away from each other, supply charges can vary based on location.
  4. Load Profile – This information is also found on your utility usage file. If you have a “low load” profile and your neighbor has a “high load profile” then his pricing might be lower.
  5. kWh used – Generally the more kWh’s your business consumes, the sharper the rate.
  6. Meter Fees – As I mentioned above, there might be hefty meter fees as high as $15/month per meter, hiding behind that seemingly lower rate.
  7. Portals or Other Ease of Use Tools – These handy supplier tools are not free! If you can log in and turn meters on or off in a portal to avoid hefty delivery charges when the meters are not in use, that can save you a fortune over time in delivery charges, but calling the supplier and the utility every time to manage this can be really difficult. Some suppliers offer programs for users with multiple/seasonal meters, and the pricing for programs like this can be higher.
  8. Billing Differences – some states give you an option to bill with your utility (Single billing) or get a separate bill from your supplier (Dual billing). Generally the rate will be lower if you opt to let the supplier send you a separate bill (Sorry Texas, not you guys!)
  9. Credit – if you are less of a risk, you will have less of a bill! Be sure to know how you fare with Dunn and Bradstreet.
  10. Contract Language – some suppliers offer a dirt cheap rate, but there are items in the contract that allow for them to change the rate without any reason at all – and sometimes, they do! It is always better to go with an established supplier if the rates are comparable.
  11. The contract is with a bad player. Bad players might not hedge properly, are gaining market share for an upcoming acquisition, or plan on changing your price or selling your contract in the months to come. Supplier reputation matters!
  12. Term – if your neighbor signed for a different term, they will have different pricing. A lot of the time, a longer term means a higher price, but this is not always the case. Also on certain days, there is sweet spot pricing where an odd term is significantly cheaper. It is important to get back to your broker when they reach out to you with offers – you may miss the boat if you wait even a week. A good broker will be keeping an eye out for your renewal prices up to a year before your end date to make sure you get the best deal waiting for you when your current contract ends.
  13. Start Dates – If your neighbor had a more favorable start date for their contract, or bought at the right time in the past, they could have had access to cheaper pricing. You can’t compare your pricing to your neighbors unless you have similar usage profiles, and signed for the same product, term and start date at the least.
  14. Type of Product - Are you fully fixed? Did we go with a block product? Is your neighbor enjoying a blend and extend product? Index? Even if they say they are “fixed” that can mean different things.

I understand the feeling of trusting your broker only to find out that you may have been “had.” Because our power bills can be our main expense, it is the one place we can really save money. Locking in for two years on a wing and a prayer can be exhausting. But take heart! Just because your neighbor is bragging about his rate does not mean you did not also get a fabulous deal. They say the devil is in the details, but so are the savings! It is important to know where these savings can hide, and Shop My Power wants to make sure you feel good about your contract so that you don’t get rattled by fear in this marketplace. And by the way, if we find your neighbor has a great deal with a supplier we don’t work with, we will actively pursue that supplier to include their pricing in your future offers.



With So Many Choices, I Choose…None. Find an Electricity Plan in the Muck.

Cognitive gum overload_med

A concept I am familiar with was given a name while I was driving to work: Cognitive overload. The radio talk show was discussing an online dating app called Tender. Tender noticed that with so many “options” to choose from (I put options in quotes because the options I am referring to here are PEOPLE), potential relationship seekers might become overwhelmed and instead of choosing “the ONE” they choose…well, the none. Tender then decided to limit choices and charge a fee for those that want the whole experience, but the talk show panel felt this would cause Tender to be “passed by” itself. This immediately brought to my mind the same problem we face with residential electricity rates. Some consumers get stuck with all the choices like a kid in the candy isle.

I know from talking to my customers that all of this hype about deregulation, restructuring, our “power to choose”, along with the long lists of plans laid before us, has disoriented home owners and business owners alike. Many just opt not to switch, and can be missing out on real savings.

Cognitive overload child

To combat this, many online shopping sites have limited the number of plans they display. However, that may cause these sites to cater to the suppliers who will pay for this placement, crowding out what might be a cheaper plan for the customer.  We try to choose a great plan we think is really cost effective and smart for the consumer and “feature” it in our lineup at, but we cannot be sure it is the best deal for everyone. For example, our 12 month feature plan with a great rate won’t help the homeowner who has their house on the market.

So what can you do to navigate hundreds of offers efficiently? That depends on your personality.

Are you a rogue solo shopper? Do you prefer to do the research and get your own awesome results? (Did you use to haggle your car price, hmmm?) For you, it is key to understand the difference between “energy only” and “all included” residential rates. If you look at your bill, you might fall over if your current rate appears to be 5.1 cents per kWh on your un-bundled bill, then you go online to see rates at 8.9 cents. This is usually followed by a jump ship on shopping. Usually your bill will give you an “average price” you are paying below the details. Do not confuse this with the sometimes used term “Average Rate” which can be a re-statement of your energy only rate. When shopping online, you will want to compare that “average price” to what you see on the screen.

Or…Would you rather be bathing your cat than shopping for power? Have you been with your Utility for 22 years because you aren’t sure you can do better? Then protect your blood pressure and ask a professional. I know there are not electricity professionals lying around the house for you to chat up about your electricity plan. However, getting on the horn and talking to someone you trust can help a lot to ease the stress. If you are reading this, you can probably get my cell number. Regardless of who you call, get out your bill before you grab the phone. Here are some questions to ask:

  • Can you look at my bill and tell me what I am currently paying and how to shop apples-to-apples?
  • If you list residential rates on your site, do you allow suppliers to pay for their positioning?
  • What suppliers here should survive acquisitions and mergers? Who is the most established?
  • Who do you use at your home?
  • What about adding my residence to my business account?
  • What else can you tell me that I may not be thinking of?

That last question goes a long way. I would talk to you about timing, billing and credit, too. It’s a great way to make a choice you can be happy with. Like chocolate!

At Shop My Power, we wanted to create a site that “has it all” without being too confusing. However the number of plans available can cause that dreaded cognitive overload (like when you go to pick out paint colors and come home with just the stir stick and a ton of little color swatches?) We get it. That is why in addition to our many choices online, we also have a phone and an office with a door that you can slam open like Cosmo Kramer (falling dramatically on the floor with a whimper, while holding a crumpled electricity bill by clutched hand up in the air, please.)

You should expect to walk away armed with what you need to know. And coffee.

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Spare the cat.

Three Great Reasons to Watch Your (electricity contract) Language


Some residential and commercial electricity contracts are as raunchy as modern fiction, and subsequently also contain 50 shades of well…gray. Some contracts have language that is so confusing there seems to be no point. But it might behoove you to look for some key “gotchas.” Let’s take a look at some little paragraphs in that electricity contract “Terms and Conditions” section that can er… bite you.

Early Termination Language (ETF) and End of Contract Language:

It is very important to read about what happens as your contract ends, or if you need to end it early. Residential plans are notorious for charging a hefty month to month rate after your contract ends. To avoid this, be sure to switch providers or sign a renewal in time! Be sure you know what will happen if you terminate early or switch before your contract is up. For residences it should not be much. Say, around $100. But for businesses, ETFs or Contract Ending Language can devastate your budget:

This scenario happened to a lady I heard from this past June – She signed an electricity deal for her theater in New York.  She enjoyed a nice low electricity rate for 18 months, then BAM! She got slapped with an extra $10,000 on a bill that she was not expecting and worst of all, it was perfectly legal. All the savings she thought she was getting out of her nice low rate was gone in a blink. If someone tried to tell her to watch her language at that point, they might get a colorful earful and I don’t blame her!

The “gotcha” language that “got her” in the end was neatly nestled in her contract.

Before I go on, let me state here that electricity suppliers are not always malicious money suckers.  You can read more about the reasons suppliers do what they do in that article, but back to my story. Her dirty contract stated that they could charge her 150% of her current rate if:

  • 60 days from her end date, if she did not send in writing (not email! I mean writing with a PEN and a stamp and yes…a mail person) to the address provided in the termination clause, a notification that she wanted her contract to actually end when it is over, they will charge her a month to month fee of 150% her current rate until she switched providers or signed a new contract with them.
  • And by the way, she was not able to sign a renewal contract with them as they were not offering contracts in her territory currently. They said the area was “too volatile.”

She threatened a PUC complaint and I hope she will get her refund,  but often these things are unfortunately the buyer’s problem unless they have a good broker to help resolve the dispute.

Bandwidth provision, also called Swing:

Bandwidth provisions  or “Swing” clauses in commercial deals say that if you use 20% or more electricity than they expect to,  based on your historical usage, then you’re charged a lot more for it on top of their rate per kWh. That holds true if you use too little power too. Basically if your usage “swings” too far from your status-quo you are penalized. They will then charge you for what you DIDN’T use. There are reasons suppliers do this but 100% bandwidth can be negotiated if you have a good broker.

In residential contracts, you pay a different amount depending on how much electricity you consume. Look at the energy facts label for the deal you are considering before signing up to make sure the price in your tier will work for you! Click here to look at competitive residential rates.

Meter Fees:

Nothing is quite so irksome as meter fee language which is usually nestled into the pricing sheet or on the signature page of a commercial contract. In residential contracts, in exchange for the sheer joy of being their residential customer (ouch), you are required to pay ten to fifteen bucks per meter  per month,  just because. I would rather give flowers just because.

Own a larger business? Try to avoid paying these nasty little fees if you are a large commercial business who can negotiate them out as part of your deal. Small businesses might be stuck with them. Just make sure the savings is still there when you tally up your cost per year.

Price: Here is a bonus 4th tip. Price is usually not in your “Terms” pages, but you should still take a hard look at what your price IS. Did you know a Caesar Salad often has more calories than a cheeseburger? Prices are as deceptive as a Caesar salad.

Want a broker you can trust to get you the best deal for your business? Shop My Power is on it. Enter in your residential zip code  or fill out our commercial form and we will get started finding you a great rate with a clean expletive-free electricity or natural gas contract today.


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Has the Monkey's Paw Taken up Fracking?


In some stories, magic is described as this wonderful thing that can give you what you want, but at a price. Remember the story called the Monkey’s Paw? In that story you can wish on the Monkey’s Paw for anything, but it comes at a great price. I wish for beautiful hair, and I am suddenly wearing my sister’s head of hair and she is bald. Basically, there is always something the solicitor wants, but they don’t want to go through the normal channels (usually involving great thought, time, and cost), thereby avoiding practicing patience, honesty, openness, and the like to get what they want… So they wish on the Paw. Doesn’t this thought remind you of our will? When we force our will onto a situation, especially when we are afraid we won’t get what we want, foregoing any consideration for the other parties involved (much like casting a spell) we play with this kind of “magic.” I may get what I want, but it will come at a price.

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I see this magical behavior every day in my industry. Our addiction to energy drives people to lose faith, to not trust, to not hear, and just scream for what they want until they get it, especially with pricing and natural resources, and this behavior comes at a price too, for both the individual and the collective.

As an individual pining for an even lower, even more rock bottom electricity rate for my home or business, I might pay for my clamoring with an unfortunate experience with a dishonest broker (If you call them, they will come!), contract language that is less than favorable, or by getting locked into a contract much longer or shorter than I should just to get to that “magic” number that may not be reflective of today’s market prices. I might have traded a seemingly lower rate for sand.

As a planet, our addiction to and cry for more abundant cheaper power NOW, might continue to cast a spell over law makers and politicians for years to come, but it might come at a great price. Perhaps it already has. Who ever thought Oklahoma would rival California for earthquakes? Which of these will shake my children’s futures? Come on, Millennials. It’s up to you to secure what you believe in. Like this:

Secure Your Beliefs
Maybe not EXACTLY like this.

I suppose I do put my hope in the Millennials to reassign the Monkey’s Paw as a rear view mirror decoration…if you ever decide to get your driver’s licenses, for Pete’s sake. The older generations have already um, consulted the Paw.

(More) About Shop My Power

Shop My Power OfficeWe Do the Electricity Shopping for You. Since deregulation across the nation, shopping for power has become very complicated. Shop My Power is dedicated to simplifying the process for consumers by shopping for them while contributing to the energy industry in a positive way though charity outreach, social media and education and empowerment of its consumers. We are committed to the customer, never forcing you to create an account with us to find great rates for your home or office. We seek to educate and protect home owners as well as commercial business managers so they can make informed decisions about all aspects of the buying power process.

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About who we are – Shop My Power INC is an unbiased one stop shop for both residential and commercial electricity and natural gas since 2012. Here are some folks you can reach if you want to:

 Lyman Wilkes, CEO can be reached at

Terra Ray, VP Sales can be found at

Carlos Ochoa, Web Project Manager

About where you can find us – Shop my Power INC is based in Texas with the main office in Allen. Come on by and see us at:

 Shop My Power INC

400 N. Allen Drive STE 303

Allen, TX 75006

 Or you can visit our website at to shop or learn. Commercial shoppers can call us toll free at 855-KWH-SHOP to get started on a quote for their business.

About who we can help - We help home owners and business owners find the right suppliers in Georgia, California, Illinois, Massachusetts, New Jersey, New York, Ohio, Pennsylvania, and of course, Texas.

About how we get paid- Shop My Power INC are primarily brokers. There is no cost to get started and no obligation to the customer if they request a quote. As with any electricity broker, we help shop the providers for you and once a contract is signed, the supplier pays us for the deal. It works like this: For residential sign ups on our site we mirror our competition and are paid a small prearranged amount per confirmed deal from the supplier. For commercial deals, we are paid a fraction of a penny that is worked into the electricity rate you pay each month. This fee is either paid to the suppliers’ representatives (that is who you would talk to if you called them directly) or that fee can be paid to a broker like us – and that is how it works! As members of TEPA, we are bound by ethical limits on all fees and are proud to disclose that information upon request to any potential client.

Shop My Power is a broker. We get paid by the suppliers we pair businesses with. In fact, the payment is rolled into your price. It is a fraction of a penny per kWh and we work very hard to earn that fraction of a penny. This fraction of a penny per kWh (or therm) payment will go to either to the supplier’s direct sales rep, the door knocker, straight back into the retailer’s pockets, to some desperate guy who you will never hear from again (usually a door knocker or multi-level marketer) or to someone like us, the power broker. The amount will be the same no matter which supplier I pair you with so that keeps me unbiased in the arena of commission. Of course I am biased against money grubbing jerks but will still present you with their offers if you want them. You should do business with good brokers because that is where your money is best spent. I can generally get you better rates, terms, and contract language than you could ever hope to get on your own. Plus, if you have any trouble, credit issues, want to add locations, move, or have trouble making ends meet? I am here for you. We are customer advocates.

About our vision – Shop My Power INC is working hard to create a website that customers feel good about browsing around in and a shop they feel good about stopping by at. We offer real content, informative articles, a genuine online presence, and actual people you can ring up if you want to talk about power. We want to touch our customers’ lives in a positive way. If by referring residential folks to great suppliers or maintaining a smaller and well managed book of commercial businesses, we want our cake and to eat it to: to offer all the luxuries of online convenience to the online community, while offering good ole Texas hospitality in our office. Come by and have a coffee or click to say hello today.


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